Learn how to build your website with minimal technical skills using an author template. You’ll also learn how to integrate author marketing strategies into the structure of your site.
A Painless Solution to Building the Foundation of Your Author Platform
Whether you are self-published or have a traditional publisher, you need a website to market your books. Most publishers will tell you that you have to build your own platform: you have to blog regularly; you must try to connect with your target audience; you must build followers and friends on social media; and you must build an email list for ongoing contact with potential readers and buyers.
Building a website that accomplishes all your online marketing needs can be a daunting challenge for the non-techy author. However, success is much more likely if you choose the strategy of using a WordPress author template and a hosting solution that takes care of the technical work for you.
Create a website that connects to your target audience and promotes your writing products and books.
- Create pages that showcase your books with buy buttons;
- Learn to build your target audience of readers by blogging;
- Set up autoposting of your blogs to your social media networks;
- Learn the basics of how to operate your WordPress website; and
- Explore advanced techniques such as building an email list.
Content and Overview
This course of over four hours of content (33 video lectures) will walk you through every step of creating your finished website. Each video focuses on one element of the site showing you exactly how to complete it. You can then continue to watch the next video, or stop and implement what you just learned. In other words, you could complete your own author website as you progress through the course.
We will start with easy steps followed by more challenging tasks so that you don’t get overwhelmed. Each video you watch will prepare you for the next. The end goal is always kept in mind that you are creating a website that will be an effective tool for marketing your writing materials and selling more books.
Over 32 lectures and 4 hours of content!
Learn from over 4 hours of content presented in 33 step-by-step video lectures;
Discover all the details to create a professional and effective author website;
Understand the essentials for operating your WordPress website;
Build marketing strategies into your website;
Maintain confidence that you can create your author website with minimal technical skills;
Write blog posts with proper search engine optimization;
Use your website as the foundation for your author platform;
Attract more visitors to your site by connecting your blogs to your social media networks through autoposting plugins;
Embed YouTube videos and book trailers on your site;
Set up a blog subscription form to build followers;
Setup a Mailchimp subscription form on your site to build an email list;
Set up Google Analytics to track your website traffic;
Set up a live-feed Facebook Like Box on your site; and
Create advanced custom pages by using shortcodes.
What is the target audience?
Authors who want a professional website without a big learning curve;
All Authors, whether self-published or traditionally-published;
Writers who are not yet published, but want to start promoting early;
Authors of any age and level of experience;
Authors with minimal technical skills; and
Authors who want the hosting company to do most of the technical work.
What are the requirements?
Willingness to complete non-technical lectures;
A basic understanding of computers;
The dedication to follow through; and
A commitment to your own success.