By Diane Adams Taylor, Guest Author
The book you have just spent a large amount of time writing is now being printed. You decide it is time to take that well-deserved break, but should you?
With the release of your book you will start the marketing phase which begins the most difficult task of being an author. You may or you may not have a publicist to assist you but even with help, you are thrust into the role of selling your work to the public. During this time it is essential to carefully construct a marketing plan in order to get the best publicity.
Looking for guidance and asking questions of others in this field may only find conflicting opinions on what works and what does not. Here are some suggestions you may wish to consider when marketing your own work:
- Start a website for your work (and other upcoming publications). Here’s a good place to get a custom website for authors.
- Attend book conferences to stay up with trends.
- Ask for reviews of your work from friends and other authors. Request that these reviews be posted on various sites such as Amazon, Barnes & Noble, Good reads, and other literary sites.
- Join the various social media sites to publicize your work at Facebook, LinkedIn, YouTube, Google +, Twitter and others.
- Join business referral/author marketing groups through online networks such as Meetup.com, LinkedIn.com or start your own specific group.
- Look for websites that help authors construct their online marketing platform such as this one www.wordsandwriters.com.
- Ask libraries to offer presentations on your work.
- Get a hook – something that makes your book different from all others.
- Create videos to post on your YouTube channel and learn how to properly optimize each upload.
- Send out press releases to the media with every book signing, presentation or appearance.
- Blog often on your own site as well as being a guest blogger on other authors’ websites.
- And, finally, spend time on what you love–so make time to write!
Most of all, try to be patient in your quest for sales. Your book and the momentum you will create with your marketing plan will take some time to show results. All of your hard work will eventually pay off.