The most important activity you can do if you want Google to find your website is to create great content. As an author, that usually means adding frequent blog posts about your books and other writing products. The most recent ranking criterion Google introduced on April 21, 2015 deals with how mobile-friendly your site is.
The use of mobile devices is becoming so popular that your website will probably be seen on someone’s phone more often than on a desktop computer. That means that if your site is not optimized for mobile devices, you may not get favorable ranking by Google.
You can test your author website on Google’s Mobile Friendly developer’s site to see if your site passes the test. It will test how “responsive” your site is. That is, does you site respond for all types of devices, from a desktop to a mobile phone? Here is how our author template site looks on some devices.
Many authors today use WordPress to build their website because of its user-friendliness and the thousands of themes that are available for the non-programmer. Many of these themes (both the free and paid themes) will pass the test.
If you test your existing site and find that it does not pass the test, you have a couple options.
- Add a plugin that can create a mobile version of your site. This is a temporary fix because your theme is likely not staying current with responsive design code.
- Rebuild your site using a “responsive” or mobile-friendly theme.
Here at Wordsandwriters.com, we have Mobile Friendly Website Templates For Authors. Our themes are not only responsive, but actually pre-customized and pre-built for you. For the non techy author, this is the easiest and surest way to get yourself a professional and functional author website.
Not only are our themes responsive, but they go way beyond a generic template because they include special marketing plugins that will help your attract more readers to your site. Some of these marketing integrations are book buy buttons, blog subscription forms, Mailchimp optin forms, and autoposting to your social media.
We hope you test your site for mobile friendliness so it has the best possible chance for ranking for all the great content you create on your site.
Please share this with all your author friends who have a site so they can test theirs, too!